/ Free tool

Marketing ROI
calculator.

See what your marketing actually returns: cost per lead, cost per customer, profit and the close rate you need to break even. Replace the example numbers with yours.

Return on marketing
233%
Gross profit / month
$10,000
New customers
10
Revenue / month
$25,000
Cost per lead
$75.00
Cost per customer
$300

Break-even close rate: 7.5%. Below that, this marketing loses money at these numbers.

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How this works

Customers = leads x close rate. Gross profit = customers x average sale x gross margin. Return on marketing = (gross profit minus spend) divided by spend. Using gross profit instead of revenue keeps the answer honest: a campaign can bring in revenue and still lose money.

If your business has repeat customers, the first sale understates what a customer is worth. Try entering the value of a customer over a year to see the bigger picture, then read our guide to setting a marketing budget.